Mastering the art of efficiencies is the real work of every nonprofit. No matter how critical your mission, your resources—time, money, and people—invariably are scarce. That’s why marketing your services requires squeezing the maximum impact from little or no marketing funds. Here are some ways to do just that. Refresh Your Tagline Consider this: if you have used the same tagline
If you’re looking for ways to turn your organization into a dynamic, robust topic of conversation, it’s important to consider how people communicate. They talk about things that matter to them, and they learn about those things from those closest to them. In other words, the best way to get attention is to get people
Whenever creating and publishing a website, you need to have a strategy in place to get your site ranked high in search results. Statistics have shown that, on average, 67% of people don't click results below the top five listings. If you're a small business owner with a website, you know that a site is
Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget means that you have to make every marketing effort count. Here are 4 ways to
The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is one of the few mediums that offers a full range of pricing that can accommodate
With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are some of the top-rated PR
This has personality and is surprisingly human. What about your brand? We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them but the
Did you see the first Trivago Guy commercial last year? It wasn’t meant to be funny or creepy, but that’s what it was. No fault of actor Tim Williams who plays the now-iconic spokesperson for the travel site, we were treated to an inhumanly long torso slithering toward us styled in a way that made
Copyright © 2026 | Peter Parker Creative, LLC
Copyright © 2026 | Peter Parker Creative, LLC
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