PRWith technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive.

Below are some of the top-rated PR software products that are being used by experts all across the globe to deliver enhanced services to their clients.

PRezly

Many brands use PRezly for improved coverage, stronger relationships and greater influencer engagement. PRezly helps in understanding clients better as it offers a CRM designed for PR teams. Press releases are published online as well as on social media. Also, contacts are alerted about the release through an instant multimedia email.

MediaVantage

MediaVantage offers the intelligence and tools needed for measuring success of PR efforts. It comes equipped with detailed reporting and participation tools and provides a safe reputation management solution. MediaVantage gives insight for monitoring your brand’s reputation, aligning corporate groups, and messaging as well as measuring results of communications efforts.

Bitesize PR

Bitesize PR gives a pocket-friendly PR solution to entrepreneurs and business organizations. The software looks for press opportunities which are relevant or beneficial for your brand and. Writers use customized and effective pitches and handle the press outreach for you so you don’t have to spend a lot of time on PR, leaving you to concentrate on other aspects of brand development.

MyMediaRoom

With MyMediaRoom, it becomes easier to formulate, manage and disseminate your press releases and news about events etc. You simply need a one login so as to share news and information on your official website, contact lists and social media. You can also track the outreach using statistics that indicate the effectiveness of the announcement or press release. Brands can utilize targeted distribution while using the MyMediaRoom PR software and you can share relevant news with the audience which matters most to your business-whether on social media, websites or your existing contact lists.

 

What public relations software or strategies have you found especially useful?