About Peter Frohmader
This author has not yet filled in any details.So far Peter Frohmader has created 23 blog entries.
Zero-Budget Marketing Tips for Your Nonprofit
Mastering the art of efficiencies is the real work of every nonprofit. No matter how critical your mission, your resources—time, money, and people—invariably are scarce. That’s why marketing your services requires squeezing the maximum impact from little or no marketing funds. Here are some ways to do just that. Refresh Your Tagline Consider this: if you have used the same tagline
Employees as Ambassadors: A Boon for Your Brand
If you’re looking for ways to turn your organization into a dynamic, robust topic of conversation, it’s important to consider how people communicate. They talk about things that matter to them, and they learn about those things from those closest to them. In other words, the best way to get attention is to get people
SEO: What It Is and Why You Need It
Whenever creating and publishing a website, you need to have a strategy in place to get your site ranked high in search results. Statistics have shown that, on average, 67% of people don't click results below the top five listings. If you're a small business owner with a website, you know that a site is
4 Nonprofit Marketing Strategies That Work
Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget means that you have to make every marketing effort count. Here are 4 ways to
Transit Ads are a “Go”!
The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is one of the few mediums that offers a full range of pricing that can accommodate
7 Ways to Make Twitter Work Better For Your Business
Twitter is a great platform to grow your business, but it’s ever-changing. New user-based research, capabilities, and ways to interact are always on the horizon. It can be tough to stay on top of things. Below are 7 ways you can keep up with the curve and improve your online interactions, get new clients, expand
Do I know you?: Pros and Cons of Using Stock Photos
Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used to work with?” Then it hits you—you saw her in another ad for a completely
Social Media: The More It Changes, the More It Stays the Same
Every time I turn around there is a new social media app. Maybe if I stopped wasting time spinning in my office chair—thereby reducing the number of times I turn around in a day—there wouldn’t be so many social media apps. But let’s be honest, social media is here to stay and I’m never going
Modern PR Tools to Adopt for Brilliant Brand Building
With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are some of the top-rated PR
