4 Nonprofit Marketing Strategies That Work
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Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget means that you have to make every marketing effort count. … Read More

Transit Ads are a “Go”!
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The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is one of the few mediums that offers a full range … Read More

Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used to work with?” Then it hits you—you saw her in … Read More

Social Media: The More It Changes, the More It Stays the Same
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Every time I turn around there is a new social media app. Maybe if I stopped wasting time spinning in my office chair—thereby reducing the number of times I turn around in a day—there wouldn’t be so many social media apps. But let’s be honest, social media is here to … Read More

Hiring a Copywriter Part 1: Trust Us, You Need One
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No one knows your business better than you, right? So why should you have to hire a writer to ask you a bunch of questions and write what you were going to write anyway? Simply put, a good copywriter knows the ins and outs of ad, web, and promotional copy … Read More

Marketing Is Like The Hunger Games (Now With Pictures!)
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Marketing is like WHAT? Oh yeah, we said it. Let’s not waste time, because in The Hunger Games and marketing alike, time is a limited resource. Here we go! It’s A Jungle Out There (And Other Dangers) Keeping a business alive often pits you against fierce competition. And marketing is … Read More

Do Religion and Politics Belong In Your Business?
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Do you remember being told not to talk about religion or politics at dinner? While, on an average night, your dinner table may not exactly be composed of characters one might call “polite company”, this adage is a useful reference when developing advertising for your business. RELIGION IS PERSONAL Unless … Read More

Top 10 Reasons You Should Be Working With a Freelancer
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Every business that doesn’t employ in-house marketing and creative teams has the choice to hire the services of either an agency or a freelancer. Being a freelancer, I’m kind of partial to the businesses that choose freelancers. For the rest of you, why should you choose a freelancer over an … Read More

The Trivago Guy and How You Can Get People Talking About Your Brand Too
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Did you see the first Trivago Guy commercial last year? It wasn’t meant to be funny or creepy, but that’s what it was. No fault of actor Tim Williams who plays the now-iconic spokesperson for the travel site, we were treated to an inhumanly long torso slithering toward us styled … Read More

Peter v. Travis In The Obligatory Super Bowl Commercial Review/Debate
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BMW: Newfangled https://www.youtube.com/watch?v=BBXCW-l8oYw Travis: I remember watching that old internet discussion clip last year and laughing my head off. I have to give props to Katie Couric and Bryant Gumbel for being able to laugh at themselves (I sure did). Excellent writing helped carry the second half and didn’t disappoint. … Read More

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