4 Nonprofit Marketing Strategies That Work
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Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget … Read More

Transit Ads are a “Go”!
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The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is … Read More

Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used … Read More

Social Media: The More It Changes, the More It Stays the Same
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Every time I turn around there is a new social media app. Maybe if I stopped wasting time spinning in my office chair—thereby reducing the number of times I turn around in a day—there wouldn’t be so many social media … Read More

Hiring a Copywriter Part 1: Trust Us, You Need One
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No one knows your business better than you, right? So why should you have to hire a writer to ask you a bunch of questions and write what you were going to write anyway? Simply put, a good copywriter knows … Read More

Do Religion and Politics Belong In Your Business?
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Do you remember being told not to talk about religion or politics at dinner? While, on an average night, your dinner table may not exactly be composed of characters one might call “polite company”, this adage is a useful reference … Read More

Top 10 Reasons You Should Be Working With a Freelancer
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Every business that doesn’t employ in-house marketing and creative teams has the choice to hire the services of either an agency or a freelancer. Being a freelancer, I’m kind of partial to the businesses that choose freelancers. For the rest … Read More

The Trivago Guy and How You Can Get People Talking About Your Brand Too
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Did you see the first Trivago Guy commercial last year? It wasn’t meant to be funny or creepy, but that’s what it was. No fault of actor Tim Williams who plays the now-iconic spokesperson for the travel site, we were … Read More

Direct Mail is so 2000…Or is it?
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Ah direct mail. While some of you may think that direct mail is a thing of the past, like VHS tapes, Day-Timers and floppy discs, I say you may be missing a vital tool in your advertising arsenal. “But isn’t … Read More

Ad Design: Good Doesn’t Equal Effective
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Let’s face it, good ad design doesn’t always equal effective ad design. Oh, you won an Addy? That’s great. Did it move your audience to action? No? Then you’ve accomplished good design, but it wasn’t effective. Or did you sacrifice every … Read More

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