Constant Reminder Multimedia Campaign (Video)
The Wellness Coalition, Montgomery, AL
Thanks to a federal grant from the CDC, The Wellness Coalition was able to market their free health resources to the general public. As part of this effort, we developed a series of commercials devoted to educating the target market about the purpose of The Wellness Coalition and its dedication to increasing healthy lifestyles through chronic disease self-management education and other resources.
“Constant Reminder” began as one commercial in a series of others but public response to the character we created was so high that we quickly developed Constant Reminder into a fully realized multimedia campaign. Constant Reminder has been featured on TV and radio ads, direct mail, print ads, newsletters, digital ads, social media, and more. The Constant Reminder video campaign even went on to win both Telly and Abby Awards.