Mastering the art of efficiencies is the real work of every nonprofit. No matter how critical your mission, your resources—time, money, and people—invariably are scarce. That’s why marketing your services requires squeezing the maximum impact from little or no marketing funds. Here are some ways to do just that. Refresh Your Tagline Consider this: if you have used the same tagline
If you’re looking for ways to turn your organization into a dynamic, robust topic of conversation, it’s important to consider how people communicate. They talk about things that matter to them, and they learn about those things from those closest to them. In other words, the best way to get attention is to get people
Whenever creating and publishing a website, you need to have a strategy in place to get your site ranked high in search results. Statistics have shown that, on average, 67% of people don't click results below the top five listings. If you're a small business owner with a website, you know that a site is
With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are some of the top-rated PR
Recently I’ve noticed that reading news or other articles on my phone may no longer be an option for me. The reason? I now spend most of my time disabling digital ads that pop up on top of the article, scroll with my screen, crawl along the bottom, or play mysteriously in the background. Here’s
This has personality and is surprisingly human. What about your brand? We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them but the
Every business that doesn’t employ in-house marketing and creative teams has the choice to hire the services of either an agency or a freelancer. Being a freelancer, I’m kind of partial to the businesses that choose freelancers. For the rest of you, why should you choose a freelancer over an agency? I have your top
Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what I meant, but that doesn’t mean you would understand every single thing that comprises the
How many times have you called into customer service, only to get off the phone more upset than you started? Or asked the cashier a question only to have them look at you like giving you the answer to that question is not part of their job, which is fine because they didn’t know the
As business owners, it’s easy for us to get consumed by the constant need to make business decisions. But all-too-often we get so caught up in reflexive decision making that we lose sight of the single-most important thing about our business: our brand. “Brand” is not a buzzword. Forbes says, “Your ‘brand’ is what your
Copyright © 2026 | Peter Parker Creative, LLC
Copyright © 2026 | Peter Parker Creative, LLC
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