Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used … Read More

Modern PR Tools to Adopt for Brilliant Brand Building
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With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to … Read More

Your Brand Needs to Be More Human
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We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them … Read More

No, Your Kid Couldn’t Have Designed Google’s New Logo
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We’ve come to expect changes in the Google logo thanks to the daily updates created by artists and designers to celebrate history and achievements. But the change Google made to its logo on September 1 was different. This time, it … Read More

Quick Lessons from World Brands
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If you’ve been following our posts, you know all about branding and what it means for your business. Your brand is your image—your signature—and it encompasses everything that you do to market and sell your product or service. Branding also … Read More

It’s Time To Update Your Website…Does Anyone Care?
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At some point you started thinking that your website was feeling a little stale. Then you noticed how everyone else’s site looked different and new. Then, of course, you put it off some more. But eventually you made the decision: … Read More

Do Religion and Politics Belong In Your Business?
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Do you remember being told not to talk about religion or politics at dinner? While, on an average night, your dinner table may not exactly be composed of characters one might call “polite company”, this adage is a useful reference … Read More

Get Your Game On: How Playing Games Can Save Your Business
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Matthew Broderick was asked the generation-defining question, “Would you like to play a game” in 1983 and we have answered with a resounding “YES” ever since. And believe it or not, the workplace is ideal for playing games—no matter what … Read More

The 4 Categories In Which Your Brand Is Organized
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Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what … Read More

What the Helvetica?: Find Your Font
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So last week I promised a review and discussion of the indie film Helvetica and how it played into what I do, which is writing and graphic design. Unfortunately, Netflix giveth, and Netflix taketh away (aka, it’s no longer available … Read More

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