Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used to work with?” Then it hits you—you saw her in another ad for a completely
With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are some of the top-rated PR
This has personality and is surprisingly human. What about your brand? We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them but the
Matthew Broderick was asked the generation-defining question, “Would you like to play a game” in 1983 and we have answered with a resounding “YES” ever since. And believe it or not, the workplace is ideal for playing games—no matter what that pesky HR director tells you. Of course, it’s the type of games you’re playing that
Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what I meant, but that doesn’t mean you would understand every single thing that comprises the
Effective social media reaches into their brain and excites your customer, makes them think, and creates interaction. But it takes nurturing and long-term commitment. Think of it like watering a plant, but instead, you're watering your customer for growth. Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Instagram, Reddit, blogs. The seemingly endless list of
I’ve designed a lot over the years and one design element that I’m often sent along with the logo is the QR code. In fact, the amounts of QR codes I have to use are increasing, which prompted me to do some research and see if it actually mattered. Are QR codes dead or alive?
How many times have you called into customer service, only to get off the phone more upset than you started? Or asked the cashier a question only to have them look at you like giving you the answer to that question is not part of their job, which is fine because they didn’t know the
As business owners, it’s easy for us to get consumed by the constant need to make business decisions. But all-too-often we get so caught up in reflexive decision making that we lose sight of the single-most important thing about our business: our brand. “Brand” is not a buzzword. Forbes says, “Your ‘brand’ is what your
Copyright © 2026 | Peter Parker Creative, LLC
Copyright © 2026 | Peter Parker Creative, LLC
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