Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used to work with?” Then it hits you—you saw her in … Read More

Modern PR Tools to Adopt for Brilliant Brand Building
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With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are … Read More

Your Brand Needs to Be More Human
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We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them but the ones they choose to interact with come with … Read More

No, Your Kid Couldn’t Have Designed Google’s New Logo.
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We’ve come to expect changes in the Google logo thanks to the daily updates created by artists and designers to celebrate history and achievements. But the change Google made to its logo on September 1 was different. This time, it stuck. Gone are thin serifs that have represented the ever-growing … Read More

Quick Lessons from World Brands
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If you’ve been following our posts, you know all about branding and what it means for your business. Your brand is your image—your signature—and it encompasses everything that you do to market and sell your product or service. Branding also includes your offices, employees, and the customer service you provide. … Read More

It’s Time To Update Your Website…Does Anyone Care?
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At some point you started thinking that your website was feeling a little stale. Then you noticed how everyone else’s site looked different and new. Then, of course, you put it off some more. But eventually you made the decision: it’s time to update my website! We couldn’t agree with … Read More

Marketing Is Like The Hunger Games (Now With Pictures!)
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Marketing is like WHAT? Oh yeah, we said it. Let’s not waste time, because in The Hunger Games and marketing alike, time is a limited resource. Here we go! It’s A Jungle Out There (And Other Dangers) Keeping a business alive often pits you against fierce competition. And marketing is … Read More

Do Religion and Politics Belong In Your Business?
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Do you remember being told not to talk about religion or politics at dinner? While, on an average night, your dinner table may not exactly be composed of characters one might call “polite company”, this adage is a useful reference when developing advertising for your business. RELIGION IS PERSONAL Unless … Read More

Get Your Game On: How Playing Games Can Save Your Business
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Matthew Broderick was asked the generation-defining question, “Would you like to play a game” in 1983 and we have answered with a resounding “YES” ever since. And believe it or not, the workplace is ideal for playing games—no matter what that pesky HR director tells you. Of course, it’s the type … Read More

The 4 Categories In Which Your Brand Is Organized
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Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what I meant, but that doesn’t mean you would understand every … Read More

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