Modern PR Tools to Adopt for Brilliant Brand Building

With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are some of the top-rated PR

Modern PR Tools to Adopt for Brilliant Brand Building2015-10-29T13:48:25-06:00

Is Digital Advertising Any Good, Anymore?

Recently I’ve noticed that reading news or other articles on my phone may no longer be an option for me. The reason? I now spend most of my time disabling digital ads that pop up on top of the article, scroll with my screen, crawl along the bottom, or play mysteriously in the background. Here’s

Is Digital Advertising Any Good, Anymore?2015-10-21T15:10:27-06:00

Your Brand Needs to Be More Human

This has personality and is surprisingly human. What about your brand? We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them but the

Your Brand Needs to Be More Human2015-09-14T17:18:19-06:00

The Trivago Guy and How You Can Get People Talking About Your Brand Too

Did you see the first Trivago Guy commercial last year? It wasn’t meant to be funny or creepy, but that’s what it was. No fault of actor Tim Williams who plays the now-iconic spokesperson for the travel site, we were treated to an inhumanly long torso slithering toward us styled in a way that made

The Trivago Guy and How You Can Get People Talking About Your Brand Too2015-08-08T21:09:21-06:00

The 4 Categories In Which Your Brand Is Organized

Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what I meant, but that doesn’t mean you would understand every single thing that comprises the

The 4 Categories In Which Your Brand Is Organized2015-08-08T21:10:36-06:00

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