4 Nonprofit Marketing Strategies That Work
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Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget means that you have to make every marketing effort count. … Read More

7 Ways to Make Twitter Work Better For Your Business
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Twitter is a great platform to grow your business, but it’s ever-changing. New user-based research, capabilities, and ways to interact are always on the horizon. It can be tough to stay on top of things. Below are 7 ways you can keep up with the curve and improve your online … Read More

Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used to work with?” Then it hits you—you saw her in … Read More

Modern PR Tools to Adopt for Brilliant Brand Building
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With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are … Read More

Is Digital Advertising Any Good, Anymore?
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Recently I’ve noticed that reading news or other articles on my phone may no longer be an option for me. The reason? I now spend most of my time disabling digital ads that pop up on top of the article, scroll with my screen, crawl along the bottom, or play … Read More

Hiring a Copywriter Part 2: Here’s How
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  In Hiring a Copywriter Part 1: Trust Us, You Need One, we laid out some of the reasons you should consider hiring a copywriter. You were totally convinced, right? And now you need to know how to find the best copywriter out there. Well, don’t bother. You don’t need … Read More

Is it time for your business to “Step Back in Time”?
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So we like to work to music at Peter/Parker Creative—a lot. And with an iTunes library of more 9,400 songs you can imagine there are a variety of musical genres to fit any mood. But recently, I’ve been enjoying the catalog of the Australian chanteuse, Kylie Minogue. A true pop … Read More

Hiring a Copywriter Part 1: Trust Us, You Need One
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No one knows your business better than you, right? So why should you have to hire a writer to ask you a bunch of questions and write what you were going to write anyway? Simply put, a good copywriter knows the ins and outs of ad, web, and promotional copy … Read More

Marketing Is Like The Hunger Games (Now With Pictures!)
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Marketing is like WHAT? Oh yeah, we said it. Let’s not waste time, because in The Hunger Games and marketing alike, time is a limited resource. Here we go! It’s A Jungle Out There (And Other Dangers) Keeping a business alive often pits you against fierce competition. And marketing is … Read More

Do Religion and Politics Belong In Your Business?
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Do you remember being told not to talk about religion or politics at dinner? While, on an average night, your dinner table may not exactly be composed of characters one might call “polite company”, this adage is a useful reference when developing advertising for your business. RELIGION IS PERSONAL Unless … Read More

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