4 Nonprofit Marketing Strategies That Work
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Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget … Read More

Transit Ads are a “Go”!
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The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is … Read More

7 Ways to Make Twitter Work Better For Your Business
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Twitter is a great platform to grow your business, but it’s ever-changing. New user-based research, capabilities, and ways to interact are always on the horizon. It can be tough to stay on top of things. Below are 7 ways you … Read More

Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used … Read More

Social Media: The More It Changes, the More It Stays the Same
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Every time I turn around there is a new social media app. Maybe if I stopped wasting time spinning in my office chair—thereby reducing the number of times I turn around in a day—there wouldn’t be so many social media … Read More

Modern PR Tools to Adopt for Brilliant Brand Building
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With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to … Read More

Is Digital Advertising Any Good, Anymore?
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Recently I’ve noticed that reading news or other articles on my phone may no longer be an option for me. The reason? I now spend most of my time disabling digital ads that pop up on top of the article, … Read More

Hiring a Copywriter Part 2: Here’s How
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  In Hiring a Copywriter Part 1: Trust Us, You Need One, we laid out some of the reasons you should consider hiring a copywriter. You were totally convinced, right? And now you need to know how to find the … Read More

Is it time for your business to “Step Back in Time”?
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So we like to work to music at Peter/Parker Creative—a lot. And with an iTunes library of more 9,400 songs you can imagine there are a variety of musical genres to fit any mood. But recently, I’ve been enjoying the … Read More

Your Brand Needs to Be More Human
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We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them … Read More

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