Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget means that you have to make every marketing effort count. Here are 4 ways to
The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is one of the few mediums that offers a full range of pricing that can accommodate
Twitter is a great platform to grow your business, but it’s ever-changing. New user-based research, capabilities, and ways to interact are always on the horizon. It can be tough to stay on top of things. Below are 7 ways you can keep up with the curve and improve your online interactions, get new clients, expand
Every time I turn around there is a new social media app. Maybe if I stopped wasting time spinning in my office chair—thereby reducing the number of times I turn around in a day—there wouldn’t be so many social media apps. But let’s be honest, social media is here to stay and I’m never going
Recently I’ve noticed that reading news or other articles on my phone may no longer be an option for me. The reason? I now spend most of my time disabling digital ads that pop up on top of the article, scroll with my screen, crawl along the bottom, or play mysteriously in the background. Here’s
No one knows your business better than you, right? So why should you have to hire a writer to ask you a bunch of questions and write what you were going to write anyway? Simply put, a good copywriter knows the ins and outs of ad, web, and promotional copy better than you. They also
Every business that doesn’t employ in-house marketing and creative teams has the choice to hire the services of either an agency or a freelancer. Being a freelancer, I’m kind of partial to the businesses that choose freelancers. For the rest of you, why should you choose a freelancer over an agency? I have your top
Did you see the first Trivago Guy commercial last year? It wasn’t meant to be funny or creepy, but that’s what it was. No fault of actor Tim Williams who plays the now-iconic spokesperson for the travel site, we were treated to an inhumanly long torso slithering toward us styled in a way that made
Ah direct mail. While some of you may think that direct mail is a thing of the past, like VHS tapes, Day-Timers and floppy discs, I say you may be missing a vital tool in your advertising arsenal. “But isn’t everybody online? Shouldn’t I be boosting my Facebook posts and buying those creepy ads that
Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what I meant, but that doesn’t mean you would understand every single thing that comprises the
Copyright © 2026 | Peter Parker Creative, LLC
Copyright © 2026 | Peter Parker Creative, LLC
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