About Peter Frohmader

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So far Peter Frohmader has created 23 blog entries.

QR Codes: Dead, Alive, or Even Wanted?

I’ve designed a lot over the years and one design element that I’m often sent along with the logo is the QR code. In fact, the amounts of QR codes I have to use are increasing, which prompted me to do some research and see if it actually mattered. Are QR codes dead or alive?

QR Codes: Dead, Alive, or Even Wanted?2015-08-08T21:11:10-06:00

MAKE YOU OR BREAK YOU? YOUR PEOPLE DECIDE

How many times have you called into customer service, only to get off the phone more upset than you started? Or asked the cashier a question only to have them look at you like giving you the answer to that question is not part of their job, which is fine because they didn’t know the

MAKE YOU OR BREAK YOU? YOUR PEOPLE DECIDE2015-08-08T21:11:21-06:00

Know Your Brand: The top 10 questions you need to ask yourself

As business owners, it’s easy for us to get consumed by the constant need to make business decisions. But all-too-often we get so caught up in reflexive decision making that we lose sight of the single-most important thing about our business: our brand. “Brand” is not a buzzword. Forbes says, “Your ‘brand’ is what your

Know Your Brand: The top 10 questions you need to ask yourself2018-02-19T15:42:37-07:00

About My Work

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