Employees as Ambassadors: A Boon for Your Brand
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If you’re looking for ways to turn your organization into a dynamic, robust topic of conversation, it’s important to consider how people communicate. They talk about things that matter to them, and they learn about those things from those closest … Read More

SEO: What It Is and Why You Need It
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Whenever creating and publishing a website, you need to have a strategy in place to get your site ranked high in search results. Statistics have shown that, on average, 67% of people don’t click results below the top five listings. … Read More

4 Nonprofit Marketing Strategies That Work
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Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget … Read More

Transit Ads are a “Go”!
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The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is … Read More

7 Ways to Make Twitter Work Better For Your Business
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Twitter is a great platform to grow your business, but it’s ever-changing. New user-based research, capabilities, and ways to interact are always on the horizon. It can be tough to stay on top of things. Below are 7 ways you … Read More

Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used … Read More

Social Media: The More It Changes, the More It Stays the Same
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Every time I turn around there is a new social media app. Maybe if I stopped wasting time spinning in my office chair—thereby reducing the number of times I turn around in a day—there wouldn’t be so many social media … Read More

Modern PR Tools to Adopt for Brilliant Brand Building
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With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to … Read More

Is Digital Advertising Any Good, Anymore?
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Recently I’ve noticed that reading news or other articles on my phone may no longer be an option for me. The reason? I now spend most of my time disabling digital ads that pop up on top of the article, … Read More

Hiring a Copywriter Part 2: Here’s How
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  In Hiring a Copywriter Part 1: Trust Us, You Need One, we laid out some of the reasons you should consider hiring a copywriter. You were totally convinced, right? And now you need to know how to find the … Read More

Is it time for your business to “Step Back in Time”?
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So we like to work to music at Peter/Parker Creative—a lot. And with an iTunes library of more 9,400 songs you can imagine there are a variety of musical genres to fit any mood. But recently, I’ve been enjoying the … Read More

Your Brand Needs to Be More Human
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We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them … Read More

No, Your Kid Couldn’t Have Designed Google’s New Logo
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We’ve come to expect changes in the Google logo thanks to the daily updates created by artists and designers to celebrate history and achievements. But the change Google made to its logo on September 1 was different. This time, it … Read More

Hiring a Copywriter Part 1: Trust Us, You Need One
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No one knows your business better than you, right? So why should you have to hire a writer to ask you a bunch of questions and write what you were going to write anyway? Simply put, a good copywriter knows … Read More

Quick Lessons from World Brands
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If you’ve been following our posts, you know all about branding and what it means for your business. Your brand is your image—your signature—and it encompasses everything that you do to market and sell your product or service. Branding also … Read More

It’s Time To Update Your Website…Does Anyone Care?
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At some point you started thinking that your website was feeling a little stale. Then you noticed how everyone else’s site looked different and new. Then, of course, you put it off some more. But eventually you made the decision: … Read More

Do Religion and Politics Belong In Your Business?
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Do you remember being told not to talk about religion or politics at dinner? While, on an average night, your dinner table may not exactly be composed of characters one might call “polite company”, this adage is a useful reference … Read More

Top 10 Reasons You Should Be Working With a Freelancer
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Every business that doesn’t employ in-house marketing and creative teams has the choice to hire the services of either an agency or a freelancer. Being a freelancer, I’m kind of partial to the businesses that choose freelancers. For the rest … Read More

Get Your Game On: How Playing Games Can Save Your Business
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Matthew Broderick was asked the generation-defining question, “Would you like to play a game” in 1983 and we have answered with a resounding “YES” ever since. And believe it or not, the workplace is ideal for playing games—no matter what … Read More

The Trivago Guy and How You Can Get People Talking About Your Brand Too
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Did you see the first Trivago Guy commercial last year? It wasn’t meant to be funny or creepy, but that’s what it was. No fault of actor Tim Williams who plays the now-iconic spokesperson for the travel site, we were … Read More

Direct Mail is so 2000…Or is it?
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Ah direct mail. While some of you may think that direct mail is a thing of the past, like VHS tapes, Day-Timers and floppy discs, I say you may be missing a vital tool in your advertising arsenal. “But isn’t … Read More

Ad Design: Good Doesn’t Equal Effective
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Let’s face it, good ad design doesn’t always equal effective ad design. Oh, you won an Addy? That’s great. Did it move your audience to action? No? Then you’ve accomplished good design, but it wasn’t effective. Or did you sacrifice every … Read More

The 4 Categories In Which Your Brand Is Organized
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Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what … Read More

Merrychristmakwanzamukah!
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Travis was supposed to write this week’s post, but in the spirit of the season, I pushed him out of the way and took over. Well, maybe that’s not the spirit of this particular season, but I’m writing it anyway. … Read More

What the Helvetica?: Find Your Font
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So last week I promised a review and discussion of the indie film Helvetica and how it played into what I do, which is writing and graphic design. Unfortunately, Netflix giveth, and Netflix taketh away (aka, it’s no longer available … Read More

Beware The Tangled Web of Social Media
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Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Instagram, Reddit, blogs. The seemingly endless list of social media keeps growing and evolving. Do you feel like your company needs a presence in the social sphere, but you don’t know where to start? … Read More

QR Codes: Dead, Alive, or Even Wanted?
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I’ve designed a lot over the years and one design element that I’m often sent along with the logo is the QR code. In fact, the amounts of QR codes I have to use are increasing, which prompted me to … Read More

MAKE YOU OR BREAK YOU? YOUR PEOPLE DECIDE
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How many times have you called into customer service, only to get off the phone more upset than you started? Or asked the cashier a question only to have them look at you like giving you the answer to that … Read More

Know Your Brand: The top 10 questions you need to ask yourself
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As business owners, it’s easy for us to get consumed by the constant need to make business decisions. But all-too-often we get so caught up in reflexive decision making that we lose sight of the single-most important thing about our … Read More

Have we convinced you yet?