4 Nonprofit Marketing Strategies That Work
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Running a nonprofit can be a rewarding experience, but it’s not without its challenges. One of the biggest obstacles nonprofits face is finding ways to market the good work you do with the budget you don’t have. A limited budget means that you have to make every marketing effort count. … Read More

Transit Ads are a “Go”!
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The wheels aren’t the only things on the bus going ‘round and ‘round. If you’ve invested in transit advertising, your message is going all ‘round and through the town. Not only do you get high coverage, but transit advertising is one of the few mediums that offers a full range … Read More

7 Ways to Make Twitter Work Better For Your Business
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Twitter is a great platform to grow your business, but it’s ever-changing. New user-based research, capabilities, and ways to interact are always on the horizon. It can be tough to stay on top of things. Below are 7 ways you can keep up with the curve and improve your online … Read More

Do I know you?: Pros and Cons of Using Stock Photos
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Have you ever picked up an ad or a brochure with an attractive but vaguely familiar face on it? You start thinking to yourself, “Do I know her? Is that my husband’s friend from college? Is that someone I used to work with?” Then it hits you—you saw her in … Read More

Social Media: The More It Changes, the More It Stays the Same
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Every time I turn around there is a new social media app. Maybe if I stopped wasting time spinning in my office chair—thereby reducing the number of times I turn around in a day—there wouldn’t be so many social media apps. But let’s be honest, social media is here to … Read More

Modern PR Tools to Adopt for Brilliant Brand Building
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With technology, it has become easier for public relations professionals and agencies, big or small, to offer big-league services. Forget outdated traditional PR practices; modern PR pros are using different types of online applications and software products which have proven to enhance and make operations more efficient and productive. Below are … Read More

Is Digital Advertising Any Good, Anymore?
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Recently I’ve noticed that reading news or other articles on my phone may no longer be an option for me. The reason? I now spend most of my time disabling digital ads that pop up on top of the article, scroll with my screen, crawl along the bottom, or play … Read More

Hiring a Copywriter Part 2: Here’s How
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  In Hiring a Copywriter Part 1: Trust Us, You Need One, we laid out some of the reasons you should consider hiring a copywriter. You were totally convinced, right? And now you need to know how to find the best copywriter out there. Well, don’t bother. You don’t need … Read More

Is it time for your business to “Step Back in Time”?
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So we like to work to music at Peter/Parker Creative—a lot. And with an iTunes library of more 9,400 songs you can imagine there are a variety of musical genres to fit any mood. But recently, I’ve been enjoying the catalog of the Australian chanteuse, Kylie Minogue. A true pop … Read More

Your Brand Needs to Be More Human
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We live in a largely self-aware, consumerist society. Most consumers know that they are caught in a marketplace and that they spend a significant part of their lives consuming goods from it. They also recognize brands when they see them but the ones they choose to interact with come with … Read More

No, Your Kid Couldn’t Have Designed Google’s New Logo.
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We’ve come to expect changes in the Google logo thanks to the daily updates created by artists and designers to celebrate history and achievements. But the change Google made to its logo on September 1 was different. This time, it stuck. Gone are thin serifs that have represented the ever-growing … Read More

Hiring a Copywriter Part 1: Trust Us, You Need One
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No one knows your business better than you, right? So why should you have to hire a writer to ask you a bunch of questions and write what you were going to write anyway? Simply put, a good copywriter knows the ins and outs of ad, web, and promotional copy … Read More

Quick Lessons from World Brands
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If you’ve been following our posts, you know all about branding and what it means for your business. Your brand is your image—your signature—and it encompasses everything that you do to market and sell your product or service. Branding also includes your offices, employees, and the customer service you provide. … Read More

It’s Time To Update Your Website…Does Anyone Care?
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At some point you started thinking that your website was feeling a little stale. Then you noticed how everyone else’s site looked different and new. Then, of course, you put it off some more. But eventually you made the decision: it’s time to update my website! We couldn’t agree with … Read More

Marketing Is Like The Hunger Games (Now With Pictures!)
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Marketing is like WHAT? Oh yeah, we said it. Let’s not waste time, because in The Hunger Games and marketing alike, time is a limited resource. Here we go! It’s A Jungle Out There (And Other Dangers) Keeping a business alive often pits you against fierce competition. And marketing is … Read More

Do Religion and Politics Belong In Your Business?
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Do you remember being told not to talk about religion or politics at dinner? While, on an average night, your dinner table may not exactly be composed of characters one might call “polite company”, this adage is a useful reference when developing advertising for your business. RELIGION IS PERSONAL Unless … Read More

Top 10 Reasons You Should Be Working With a Freelancer
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Every business that doesn’t employ in-house marketing and creative teams has the choice to hire the services of either an agency or a freelancer. Being a freelancer, I’m kind of partial to the businesses that choose freelancers. For the rest of you, why should you choose a freelancer over an … Read More

Get Your Game On: How Playing Games Can Save Your Business
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Matthew Broderick was asked the generation-defining question, “Would you like to play a game” in 1983 and we have answered with a resounding “YES” ever since. And believe it or not, the workplace is ideal for playing games—no matter what that pesky HR director tells you. Of course, it’s the type … Read More

The Trivago Guy and How You Can Get People Talking About Your Brand Too
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Did you see the first Trivago Guy commercial last year? It wasn’t meant to be funny or creepy, but that’s what it was. No fault of actor Tim Williams who plays the now-iconic spokesperson for the travel site, we were treated to an inhumanly long torso slithering toward us styled … Read More

Peter v. Travis In The Obligatory Super Bowl Commercial Review/Debate
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BMW: Newfangled https://www.youtube.com/watch?v=BBXCW-l8oYw Travis: I remember watching that old internet discussion clip last year and laughing my head off. I have to give props to Katie Couric and Bryant Gumbel for being able to laugh at themselves (I sure did). Excellent writing helped carry the second half and didn’t disappoint. … Read More

Direct Mail is so 2000…Or is it?
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Ah direct mail. While some of you may think that direct mail is a thing of the past, like VHS tapes, Day-Timers and floppy discs, I say you may be missing a vital tool in your advertising arsenal. “But isn’t everybody online? Shouldn’t I be boosting my Facebook posts and … Read More

Ad Design: Good Doesn’t Equal Effective
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Let’s face it, good ad design doesn’t always equal effective ad design. Oh, you won an Addy? That’s great. Did it move your audience to action? No? Then you’ve accomplished good design, but it wasn’t effective. Or did you sacrifice every artistic instinct in your body to design an effective ad … Read More

The 4 Categories In Which Your Brand Is Organized
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Branding is an umbrella term that comprises a multitude of substructures that all work to keep the brand itself alive. It’s like the human body that way. If I just said the word “body” to you, you would know what I meant, but that doesn’t mean you would understand every … Read More

The Top 5 Commercials That Made Old Brands New in 2014
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I know everyone will be talking about the best commercials when the Super Bowl comes our way but lately I’ve seen some commercials that have really gotten my attention because they brought new life to existing brands. So let’s skip the obligatory build-up and get right to the countdown and my reasons … Read More

Merrychristmakwanzamukah!
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Travis was supposed to write this week’s post, but in the spirit of the season, I pushed him out of the way and took over. Well, maybe that’s not the spirit of this particular season, but I’m writing it anyway. The winter holidays are a special time for many people, … Read More

What the Helvetica?: Find Your Font
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So last week I promised a review and discussion of the indie film Helvetica and how it played into what I do, which is writing and graphic design. Unfortunately, Netflix giveth, and Netflix taketh away (aka, it’s no longer available to watch even though it was just there last week … Read More

Beware The Tangled Web of Social Media
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Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Instagram, Reddit, blogs. The seemingly endless list of social media keeps growing and evolving. Do you feel like your company needs a presence in the social sphere, but you don’t know where to start? Or do you have an eager Millennial in your office … Read More

QR Codes: Dead, Alive, or Even Wanted?
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I’ve designed a lot over the years and one design element that I’m often sent along with the logo is the QR code. In fact, the amounts of QR codes I have to use are increasing, which prompted me to do some research and see if it actually mattered. Are … Read More

MAKE YOU OR BREAK YOU? YOUR PEOPLE DECIDE
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How many times have you called into customer service, only to get off the phone more upset than you started? Or asked the cashier a question only to have them look at you like giving you the answer to that question is not part of their job, which is fine … Read More

Know Your Brand Part: The top 10 questions you need to ask yourself
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As business owners, it’s easy for us to get consumed by the constant need to make business decisions. But all-too-often we get so caught up in reflexive decision making that we lose sight of the single-most important thing about our business: our brand. “Brand” is not a buzzword. Forbes says, … Read More

Have we convinced you yet?